CMS: Commercial Media Sales, Inc. "Small Market Radio Made Easy"
 
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Why advertise on the radio?

Radio is MOBILE. Customers can be influenced almost anywhere they go, in their car, in their office, on the way shopping. In fact the average listener spends 3 1/2 hours per weekday and 5 hours per weekend day with the radio. That's lots of time to tell them about your product.

Radio is a FREQUENCY medium. Because of the low cost per commercial you can buy a lot of commercials. The more a consumer hears your message the more likely they are to act.

Radio is TARGETED. Depending on the type of station you invest in, you can reach a very specific market to match your product. More of your money goes to your hottest prospects with a lot less waste!

Radio = TIMING. Radio's prime time corresponds to prime shopping time. In fact, 75% of all retail purchases occur between the hours of 6 am and 7 pm. Further, 55% of all consumers listen to radio within one hour of their largest purchase of the day.

Radio is EFFICIENT. The average cost-per-thousand of radio has gone up less than any other medium over the past ten years. Radio continues to deliver big results for a small investment.

Radio is THEATER OF THE MIND. By utilizing the listeners imagination you can demonstrate a product, travel to exotic places, or do a side by side comparison much more easily and inexpensively than on TV.

Because Radio Works...It's As Simple As That!

 

 
 
 
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