is MOBILE. Customers can be influenced almost anywhere
they go, in their car, in their office, on the way shopping.
In fact the average listener spends 3 1/2 hours per weekday
and 5 hours per weekend day with the radio. That's lots of time
to tell them about your product.
is a FREQUENCY medium. Because of the low cost per
commercial you can buy a lot of commercials. The more a consumer
hears your message the more likely they are to act.
is TARGETED. Depending on the type of station you invest
in, you can reach a very specific market to match your product.
More of your money goes to your hottest prospects with a lot less
Radio = TIMING. Radio's prime time corresponds to prime shopping
time. In fact, 75% of all retail purchases occur between the hours
of 6 am and 7 pm. Further, 55% of all consumers listen to radio
within one hour of their largest purchase of the day.
is EFFICIENT. The average cost-per-thousand of radio
has gone up less than any other medium over the past ten years.
Radio continues to deliver big results for a small investment.
is THEATER OF THE MIND. By utilizing the listeners
imagination you can demonstrate a product, travel to exotic places,
or do a side by side comparison much more easily and inexpensively
than on TV.
Radio Works...It's As Simple As That!